Growth Audit
For businesses already spending on marketing who aren't getting results.
- Review of positioning, website, funnel, ads and analytics
- Prioritised action list
- 60-minute walkthrough call
Marketing consultancy for startups & enterprises · Middle East
Your link
to growth.
وصلتك للنمو
wasslah is a Dubai-based marketing consultancy for startups and enterprises across the Middle East. We help brands with go-to-market strategy, growth audits and fractional CMO support, so they reach the right customers, sharpen their message and build growth they can measure.
3%
market share in Saudi Arabia within 3 months of a brand launch
+28%
net profit in under 12 months after building marketing from zero
2→5%
market share growth at 3x return on ad spend
40%
lead qualification rate in real estate, with a 2% close rate
80%
lead qualification rate in automotive
AmericanaKenvuePirelliPeugeotMarsCooperAldarADNOC DistributionShellTotalEnergiesPalm Hills DevelopmentsAvrelleOenobiolEtiaxilGeneral MotorsDubizzleBayut
Sound familiar?
Great product. Growth isn't following.
Most businesses we meet don't have a product problem. They have a connection problem between the product and the right customers.
No clear go-to-market plan
You have a product, but not a plan for who to sell to, what to say and where to show up.
Spend without results
Ads, agencies and content are running, but leads and sales aren't keeping up.
Pressure to show results
Leadership, boards or investors want traction and a marketing story you can defend.
Services
Four ways we connect you to growth
Every package is tailored to your stage and goals, with clear deliverables and KPIs from day one.
Go-to-Market Sprint
For brands launching a product or entering a new market in the region.
- Ideal customer profile
- Positioning and messaging
- Channel strategy
- 90-day launch plan with budget and KPIs
Fractional CMO
For companies that need senior marketing leadership without a full-time hire.
- Strategy ownership
- Team and agency management
- Monthly reporting to leadership and investors
Media Strategy
For brands that need their media spend to follow their marketing strategy.
- Media strategy and channel mix linked to your goals
- Budget split and KPIs
- Media execution available if you need it
Not sure which fits? Book a call and we'll tell you honestly.
Why clients work with us
Senior thinking, hands-on execution
15years of
marketing leadership
marketing leadership
Senior leadership across agency, client side and in-house, launching and scaling brands across the Middle East.
9sectors
7markets
3xROAS delivered
Diverse experience
Multi-sector experience, so we bring proven ideas from one industry to another.
BankingFintechFMCGCPGHealthcareQSRAutomotiveReal estateE-commerce
Built for ROI
Every plan is built for growth and ROI: clear targets, tracked results, no vanity metrics.
Clear KPIs
Customizable packages with clear deliverables and KPIs.
Your professional photo
About
Hi, I'm Asma, founder of wasslah.
I've spent 15 years growing brands across MENA and the GCC, on the agency side, client side and in-house.
I've built marketing functions from scratch, launched brands into new markets, and grown profit and market share for global and regional names in QSR, FMCG, healthcare, automotive, real estate, banking and telecom.
Along the way I've taken a new brand to 3% market share in Saudi Arabia within three months, grown net profit by 28% in under a year, and lifted a brand's market share from 2% to 5% at 3x ROAS. Today I combine senior commercial judgement with hands-on performance, e-commerce and AI-enabled execution, so founders get lean, measurable growth engines.
I started wasslah because too many great businesses in the region struggle not because of their product, but because no one connected it to the right customers. I work with a small number of clients at a time, so every client gets my direct attention.
ArabicEnglishFrench
Ready to grow?
Let's connect.
وصلتك للنمو
Book a free 20-minute call. You'll leave with at least one idea you can use this week.
LinkedInlinkedin.com/company/wasslah
Based inDubai, working with startups and enterprises across the Middle East